Audience Entertainment

Ivan Franco
Jan 1, 2006 YDreams

In 2007 YDreams created an augmented reality ad for the Dove soap brand that allowed moviegoers to play with bubbles on the big screen.

Dove’s interactive ad in the cinema.

Dove’s ad attracted the interest of several investors and partners, so we created Audience Entertainment, a spinoff dedicated to large-scale multi-user interaction with screens.

Audience Entertainment went on to work on several high-profile projects, such as the Orange Festival of Lights in , where 20,000 people collaboratively played a game on a giant screen.

Orange Mobile Festival of Lights 2009: 20,000 people collaboratively playing a game on the same giant screen.

Audience Entertainment also won the 2014 Event Technology Award for their tech demo at SXSW 2014.

The 2014 Event Technology Award.

Showreel 2014

AE on Techcrunch:

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Ivan Franco
Interaction Design | R&D | Digital Art

My research interests include interactive technologies and digital art.

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